| Course Name | Event Management |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| PRA 417 | Fall/Spring | 3 | 0 | 3 | 5 |
| Prerequisites | None | |||||
| Course Language | English | |||||
| Course Type | Elective | |||||
| Course Level | First Cycle | |||||
| Mode of Delivery | face to face | |||||
| Teaching Methods and Techniques of the Course | DiscussionGroup WorkProblem SolvingCase StudyQ&ACritical feedbackSimulationApplication: Experiment / Laboratory / WorkshopLecturing / Presentation | |||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | The aim of this course is to create a background for gaining basic knowledge on event planning, event management and event reporting. |
| Learning Outcomes | The students who succeeded in this course;
|
| Course Description | In this course, students are expected to undertake organizing events from conception, designing, planning, budgeting and marketing to the final execution. Event management principles which are acquired throughout the course will be put into practice with real events. |
| Related Sustainable Development Goals | |
|
| Core Courses | |
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Managment Skills Courses | X | |
| Transferable Skill Courses |
| Week | Subjects | Required Materials |
| 1 | Agenda: lectures, presentation | |
| 2 | Introduction: What is Event Management? Today and future of Event Management | Bladen, C., Kennell, J., Abson, E., & Wilde, N. (2017). Events management : An introduction. Taylor & Francis Group. ISBN: 9781138907041 (chapter1) |
| 3 | Plan: brief / debrief concept / design SWOT analysis / learning | Bladen, C., Kennell, J., Abson, E., & Wilde, N. (2017). Events management : An introduction. Taylor & Francis Group. ISBN: 9781138907041 (chapter 2) |
| 4 | What is “event” background of the event management SMART objectives 5Ws of event Guest speaker , | Preston, C. A., Hoyle, L. H., & Preston, C. (2012). Event marketing : How to successfully promote events, festivals, conventions, and expositions. Wiley. ISBN: 978118110720 (chapter 3) |
| 5 | Classification of the events... Mass: target audience / goers Venue: content / profile Time: time bound / frequency | Berridge, G. (2007). Events design and experience. Taylor & Francis Group.. ISBN number:9780750664530 (chapter 2) |
| 6 | Methodology of “management” inhouse outsource Budget... Risk analysis / | https://www.youtube.com/watch?v=1r4OYwapPO0 |
| 7 | Midterm | |
| 8 | Group presentations | Preparing a “tailormade” event proposal |
| 9 | Group presentations, choosing one event from the presantations | Preston, C. A., Hoyle, L. H., & Preston, C. (2012). Event marketing : How to successfully promote events, festivals, conventions, and expositions. Wiley. ISBN: 978118110720 (chapter5) |
| 10 | Decision of the event, and start to preparing, | Preston, C. A., Hoyle, L. H., & Preston, C. (2012). Event marketing : How to successfully promote events, festivals, conventions, and expositions. Wiley. ISBN: 978118110720 (chapter6) |
| 11 | Critics for Event Management Team failures / mistakes. Group work, preparing business plan, workshop | |
| 12 | PLC (Product Life Cycle) Life Cycle of an event birth / preevent: plan life / operation: data & flow end / postevent: report | Allen, J. (2008). Event planning : The ultimate guide to successful meetings, corporate events, fundraising galas, conferences, conventions, incentives and other special events. John Wiley & Sons, Incorporated. 9780470156186 (chapter 7) |
| 13 | Crisis Management Risk analysis & Precautions Importance of planning Communication & Media 3 Rs of crisis communication, preparation for event | Allen, J. (2008). Event planning : The ultimate guide to successful meetings, corporate events, fundraising galas, conferences, conventions, incentives and other special events. John Wiley & Sons, Incorporated. 9780470156186 (chapter 8) |
| 14 | Event Matrix planning team operation crew reporting staff preparation for event | O'Toole, W., & Mikolaitis, P. (2002). Corporate event project management. John Wiley & Sons, Incorporated. ISBN: 9780471402404 (chapter 6) |
| 15 | FINAL PROJECT (realize the event) | |
| 16 | Semester Review |
| Course Notes/Textbooks |
| |
| Suggested Readings/Materials |
|
| Semester Activities | Number | Weigthing |
| Participation | 1 | 15 |
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | ||
| Presentation / Jury | 1 | 20 |
| Project | 1 | 40 |
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | 1 | 25 |
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade | 3 | 60 |
| Weighting of End-of-Semester Activities on the Final Grade | 1 | 40 |
| Total |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 3 | 48 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
| Study Hours Out of Class | 10 | 2 | 20 |
| Field Work | |||
| Quizzes / Studio Critiques | |||
| Portfolio | |||
| Homework / Assignments | |||
| Presentation / Jury | 1 | 18 | |
| Project | 1 | 40 | |
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | 1 | 24 | |
| Final Exams | |||
| Total | 150 |
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
| 1 | To be able to critically interpret theories, concepts, methods, instruments and ideas that form the basis of Public Relations and Advertising field. | |||||
| 2 | To be able to collect and use necessary data to produce content in the field of Public Relations and Advertising with scientific methods. | |||||
| 3 | To be able to use theoretical knowledge gained in the field of Public Relations and Advertising in practice. | X | ||||
| 4 | To be able to use analytical thinking skills in the field of Public Relations and Advertising. | |||||
| 5 | To be able to convey creative ideas and solution suggestions supported by scientific data in written and oral form to stakeholders. | X | ||||
| 6 | To be able to take responsibility as individual and group members to solve problems encountered in the practice of Public Relations and Advertising field. | X | ||||
| 7 | To be able to develop solutions that favor public good and raise awareness by having knowledge about regional, national and global issues and problems. | |||||
| 8 | To be able to relate the basic knowledge of other disciplines supporting the field of Public Relations and Advertising with his/her own field of expertise. | |||||
| 9 | To be able to use the knowledge, skills and competencies acquired by following regulations, innovations, changes, current developments, and occupational health and safety practices closely in the field of Public Relations and Advertising; in a lifelong manner and for individual and social purposes. | |||||
| 10 | To be able to collect, interpret and share data by considering social, scientific and professional ethical values in the field of Public Relations and Advertising. | |||||
| 11 | To be able to collect data in the areas of Public Relations and Advertising and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1) | |||||
| 12 | To be able to speak a second foreign at a medium level of fluency efficiently. | |||||
| 13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. | |||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
